THE FUTURE IS LISTENING TO US - INTERNET OF VOICE
Digital assistants are becoming more and more integrated into our lives and consequently facilitate our decision-making. The prerequisite for this is the validity and identification of the specifics of a location.
Unlike conventional search methods, the voice commands here are completely elaborated linguistically. They are usually very fast and have a local reference.
What is Voice Search?
Voice Search is an application area of voice control in which a user speaks a query or command into a virtual assistant on a cell phone or PC. The assistant evaluates the user's intention and automatically searches for the most relevant matches to provide a suitable answer.
For a command like 'OK, Google' / 'Hey, Siri' / 'Alexa', find the best mechanic 'near me', a virtual assistant presents a single hit, which in turn aims to ensure that in this case, contrary to local and organic search results, only one company has a chance of winning.
IS YOUR COMPANY WELL POSITIONED WHEN IT COMES TO VOICE SEARCH?
Even though voice search is an increasingly important topic in the business world, few are yet aware of what it means to be "voice search ready" and whether there is indeed ROI justification.
According to a recent report, it is clear that just 4% of business have verified information on the three leading directories (Google, Yelp, Bing). 96% of the analyzed business sites, on the other hand, have incorrect business information on file - even after analyzing only three directories. In other words, the accuracy and consistency of business listings in key directories determine success.
A key benefit of our platform is our ability to perform status checks for business locations on all websites and directories where the business is listed. This is because it gives us access to vital online information about the nature of a business.
Contact us today and have your business analyzed for "Voice Search Readiness" by a personal marketing expert.
The most important online directories for voice search
There are other relevant directories that directly feed the voice search platforms - and they are also important for voice search readiness. Below we have listed a few examples/portals.
VOICE SEARCH STRONGLY INFLUENCES SEARCH BEHAVIOR
About 30% of all search queries are made via image or voice, free from the text-based input form.
Market volume in this area amounts to $601 million.
It is also estimated that 50% of all searches are voice searches.
Optimize your voice search and online findability with Incepto
Incepto helpfully assists businesses in their readiness to use voice search, while promoting your reputation and managing your interactions in real-time to reach your target audience on all available mobile, voice and desktop platforms. The same assistance applies to your presence on websites, store locators, search engines, maps, GPS, social platforms and apps.
As specialists in voice search optimization, we will show you how to firmly plan voice search optimization into your sustainable marketing strategy to increase the visibility of your web presence many times over.
You want to always be found via Voice Search with voice assistants like Google, Cortana Assistant or Siri?
We are always there for you!
